Fall, 2014

Art Direction | Branding | Graphic Design

JKPG Perfumery

Jönköpings Parfymeri AB was founded in 1964.The perfumery was – after operating under a different name for some time – retaking the founding name in January 2015. In connection with the name change, the assignment was to create a new graphic profile, going back to the roots of the company and passing on the store’s history, competence and dignity to the target group.The work included production of a new logotype, graphic profile, store signs, bags, stationary, web design, adverstising and a new concept for the interior design of the store.