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JKPG PERFUMERY

ROLE: ART DIRECTOR. ILLUSTRATION / GRAPHIC DESIGN / BRANDING
Jönköpings Parfymeri AB was founded in 1964.The perfumery was – after operating under a different name for some time – retaking the founding name in January 2015. In connection with the name change, the assignment was to create a new graphic profile, going back to the roots of the company and passing on the store’s history, competence and dignity to the target group.The work included production of a new logotype, graphic profile, store signs, bags, stationary, web design, adverstising and a new concept for the interior design of the store.

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